Mattie Professional Nature (6.78) Brunet Beige - Vegan Permanent Hair Color Cream 60ml

Mattie Professional Nature (6.78) Brunet Beige - Vegan Permanent Hair Color Cream 60ml

Regular price €499
Regular price €999 Sale price €499
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  • Looking for salon-quality colour without the harsh smell, dryness or damage of traditional box dyes? Mattie Nature is a vegan, ammonia-free permanent colour cream designed for real life, whether you colour at home or in the salon.
  • 100% vegan & cruelty free
  • Covers greys up to 100%*
  • No ammonia, mineral oil, silicones, parabens or PPD
  • Soft, glossy finish with certified organic ingredients
  • Made for home & salon use
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OVER 100,000 COLOUR LOVERS. HERE’S WHY:

So Easy and So Soft!

I had never used semi-permanent dye before, but Mattie was unbelievably easy to apply. The color showed up instantly and my hair actually felt softer afterward. Even after 10 washes, it was still visible. Perfect for trying something new

Sofia

Salon Results at Home

Mattie’s permanent line truly feels like salon quality. Full coverage, even on my gray strands, and the color stays rich and glossy. My hair feels healthy and not damaged at all. I’m sticking with this brand.

Hanna

Shockingly Vibrant on Dark Hair

The pigments are insanely vibrant! I have dark brown hair and I expected it not to show, but the color came through beautifully. No damage, no harsh smell, just simple and stunning results

Emily

Long-Lasting, Rich Color

Amazing results! I achieved the same effect at home that I usually get at the salon. The color stayed vibrant for weeks and my hair felt strong and nourished. Easily one of the best permanent dyes I’ve used

Laura

Finally a Dye That Doesn’t Dry My Hair

This is the first semi-permanent dye that doesn’t dry out my hair. It left my hair shiny and smooth, and the fade was super even with no patchiness. Ideal if you love switching colors often

Lila

At-home colour, stylist-approved.

Mattie Nature is a gentle, ammonia-free permanent colour cream that gives natural-looking, even colour, without dryness or harsh smell. The creamy 1:1 formula spreads smoothly from roots to ends, so your hair stays soft, shiny and easy to comb after colouring.

Whether you're colouring at home or in the salon, Mattie Nature delivers controlled, predictable results with clear mixing ratios and step-by-step instructions. Your stylist can also use it just like any professional colour cream.

HOW MATTIE PERMANENT COLOUR WORKS

1

Choose the developer strength based on the result you want:

When in doubt, 6% is the safest and most common choice for at-home use.

  • 3% – Tone-on-tone colouring or going darker (natural shades only).
  • 6% – Grey coverage and 1–2 levels of lift (recommended for most users).
  • 9% – 2–3 levels of lift.
  • 12% – 4–5 levels of lift (advanced users only).


Higher volume does not make colour last longer.

2

Mix 60 ml Mattie Colour Cream with 60 ml Mattie Peroxide Cream until smooth and creamy.

Use Mattie Peroxide only to ensure predictable processing and colour accuracy.

Always perform a patch test 48 hours before colouring.

3

First-time colouring:

Apply to lengths first, leaving about 2 cm from the roots.

Process for 20 minutes, then apply to the roots and process for another 15–20 minutes.

Root regrowth:

Apply to regrowth only and process for 20 minutes.

Pull through lengths and process for an additional 15–20 minutes.

4

Total processing time is 35–40 minutes.

Depending on hair structure, this can be extended by 5–10 minutes if needed.

Do not use heat — heat speeds up processing and reduces control.

Do not exceed the recommended timing.

Longer processing does not improve colour results.

5

Rinse thoroughly with lukewarm water.

When washing your hair again, use Mattie colour-safe care to maintain tone, shine and hair condition.

Choose colour-safe care based on your hair’s needs:

  • Shampoo → gently cleanses without stripping colour
  • Conditioner → for daily softness and easy detangling
  • Mask → for deeper nourishment and repair after colouring
  • Serum → to protect, smooth and add shine between washes
1

Choose the developer strength based on the result you want:

When in doubt, 6% is the safest and most common choice for at-home use.

  • 3% – Tone-on-tone colouring or going darker (natural shades only).
  • 6% – Grey coverage and 1–2 levels of lift (recommended for most users).
  • 9% – 2–3 levels of lift.
  • 12% – 4–5 levels of lift (advanced users only).


Higher volume does not make colour last longer.

2

Mix 60 ml Mattie Colour Cream with 60 ml Mattie Peroxide Cream until smooth and creamy.

Use Mattie Peroxide only to ensure predictable processing and colour accuracy.

Always perform a patch test 48 hours before colouring.

3

First-time colouring:

Apply to lengths first, leaving about 2 cm from the roots.

Process for 20 minutes, then apply to the roots and process for another 15–20 minutes.

Root regrowth:

Apply to regrowth only and process for 20 minutes.

Pull through lengths and process for an additional 15–20 minutes.

4

Total processing time is 35–40 minutes.

Depending on hair structure, this can be extended by 5–10 minutes if needed.

Do not use heat — heat speeds up processing and reduces control.

Do not exceed the recommended timing.

Longer processing does not improve colour results.

5

Rinse thoroughly with lukewarm water.

When washing your hair again, use Mattie colour-safe care to maintain tone, shine and hair condition.

Choose colour-safe care based on your hair’s needs:

  • Shampoo → gently cleanses without stripping colour
  • Conditioner → for daily softness and easy detangling
  • Mask → for deeper nourishment and repair after colouring
  • Serum → to protect, smooth and add shine between washes
HOW IT WORKS & GREY HAIR TIPS

CHOOSE YOUR DEVELOPER

Sale
Mattie Professional Nature - 3% (10 VOL) Peroxide Cream Vegan 60ml Sale price €149 Regular price €299 Save 50%
Sale
Mattie Professional Nature - 6% (20 VOL) Peroxide Cream Vegan 60ml Sale price €149 Regular price €299 Save 50%
Sale
Mattie Professional Nature - 9% (30 VOL) Peroxide Cream Vegan 60ml Sale price €149 Regular price €299 Save 50%
Sale
Mattie Professional Nature - 12% (40 VOL) Peroxide Cream Vegan 60ml Sale price €149 Regular price €299 Save 50%

Support beyond the bottle

Mattie Nature gives colourists more than just a tube of colour. Clear shade charts, mixing ratios and grey-coverage tips make it easy to choose the right formula for each client. Less guesswork at the bowl, more confidence in the result.

Colour that still feels like hair

Because Mattie Nature is ammonia-free and vegan, hair still feels like hair after colouring – soft, easy to comb and with natural movement. Clients get rich, permanent colour without that stiff, over-processed feeling that puts people off traditional box dyes.

Predictable, even results

The creamy 1:1 formula is designed to spread evenly and stay where you put it, so roots, lengths and ends develop in a controlled way. With the right developer strength, colourists get reliable grey coverage and smooth, even-looking colour from root to tip.

What Makes Mattie the Better Choice?

See why more and more colour lovers are switching from traditional dyes to Mattie’s vegan, hair-friendly formula

Calmer colouring experience – ammonia-free formula, without that sharp box-dye smell in your bathroom.

Hair that still feels like your hair – soft, easy to comb and with natural movement after colouring.

Permanent colour with strong grey coverage – blends greys into the shade for a natural-looking result.

Other Brands

100% Vegan & Cruelty-Free

0% Ammonia & PPD

 CG-Method

100% Grey Hair Coverage

Mattie Essentials

Up to 100% grey coverage

Easy at-home application

Clear step-by-step how-to

Real help from colour experts

Works on all hair types

Up to 100% grey coverage

Easy at-home application

Clear step-by-step how-to

Real help from colour experts

Works on all hair types

Up to 100% grey coverage

Easy at-home application

Clear step-by-step how-to

Real help from colour experts

Works on all hair types

Up to 100% grey coverage

Easy at-home application

Clear step-by-step how-to

Real help from colour experts

Works on all hair types

Before

After

See the Difference Mattie Makes

Mattie Nature gives natural-looking, even colour, while keeping your hair soft, touchable and easy to comb after colouring.

Natural-looking, even colour from roots to ends

Blends greys into the shade so they’re less noticeable

Hair stays soft and manageable after colouring

Long-lasting colour that keeps its shine with the right aftercare

“My hair feels soft, not ‘fried’, and my greys are actually covered”

I always thought permanent dye would make my hair feel rough and coated. With Mattie Nature my greys blended in nicely and my hair stayed soft and easy to brush, even after rinsing and drying.

Verified Mattie user

FINISH YOUR COLOUR PROPERLY

Mattie Plex No.1 (Step 1) - Bond Shield Treatment 700ml €2899
Mattie Plex No.2 (Step 2) - Bond Repair Cream 700ml €2899
Mattie Plex No.3 (Step 3) - Bond Seal Shampoo 700ml €2899
Mattie Professional - Permanent Color Chart €2499

QUESTIONS ABOUT PERMANENT COLOUR?

Here are the most common questions about Mattie Permanent, answered clearly so there are no surprises – only great colour.

Does Mattie Nature cover grey hair?

Yes – when used as directed, Mattie Nature is designed for up to 100% grey coverage. For very resistant grey hair we recommend using the correct developer strength and following the instructions on the box for best results.

Will Mattie Nature damage or dry out my hair?

All permanent colour works together with peroxide, but Mattie Nature is formulated to be as gentle as possible for a permanent dye – without ammonia and with certified organic ingredients that help keep hair feeling soft and smooth. Use the Mattie After Color Shampoo and Conditioner afterwards to support the hair and keep the colour looking fresh.

What makes Mattie Nature different from regular box dye?

Mattie Nature is an ammonia-free, vegan permanent colour cream with highly concentrated pigments and no mineral oil, silicones, parabens or PPD in the colour cream. Instead of feeling coated or rough, hair is left with a natural-looking result and a soft, glossy finish.

How long does the colour last?

Mattie Nature is a permanent colour, so the pigment stays in the hair fibre. The visible result will slowly soften over time due to washing and sun exposure, and you’ll mainly see regrowth at the roots rather than the shade “washing out”. Use colour-safe shampoo and conditioner to help maintain shine and vibrancy.

Which Mattie Vegan Peroxide strength should I use?

Mattie Nature is always mixed 1:1 with Mattie Vegan Peroxide. As a general guide:

3% – darken or go tone-on-tone.
6% – cover greys or lighten up to 1–2 levels.
9% – lighten about 2–3 levels.
12% – for stronger lightening up to 4–5 levels.

Always follow the detailed mixing table and timing on the packaging for your specific shade.

Can I use Mattie Nature on previously coloured or bleached hair?

Yes, Mattie Nature can be used on previously coloured or lightened hair, but the starting colour and condition of the hair will influence the final result. On very porous or over-processed hair, always do a strand test first and consider choosing a slightly darker or more natural shade.

How often can I colour my hair with Mattie Nature?

Most people refresh roots every 4–6 weeks, depending on how fast their hair grows and how visible their grey or regrowth is. Try to focus mainly on the regrowth and only refresh the lengths when needed to avoid unnecessary build-up.

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